PRESS RELEASE · LOCAL / MONROE, NC ANGLE

Monroe, North Carolina Operator Launches National 4x4 Retail Brand FourWheelGear™

New specialty retailer built in Union County aims to bring Carolina-grade straight talk to the national off-road aftermarket.

MONROE, N.C., April 13, 2026 — A new national specialty retailer — FourWheelGear™ — officially launched today, headquartered in Monroe, North Carolina, and serving 4x4 enthusiasts across the United States.

The operation represents a growing wave of specialty e-commerce brands being built out of smaller North Carolina communities, where lower operating costs and proximity to major East Coast logistics corridors have supported category-specific retailers across outdoor recreation, automotive, and lifestyle verticals.

You don't have to be in Los Angeles or Austin to build a national specialty retailer. Monroe has the people, the trails nearby, and the work ethic. That's the whole stack.

FourWheelGear™ ships parts nationwide covering Jeep Wrangler, Ford Bronco, Toyota Tacoma, Toyota 4Runner, and Ford F-150 builds, with a service model anchored in what the company calls radical transparency — real-time inventory status, honest backorder timelines, and a phone line answered by people who have actually wheeled these platforms.

The company is based in Monroe and Union County, North Carolina, and plans to grow its local operational footprint as the brand scales. FourWheelGear™ also partners with and sponsors regional trail cleanups and local 4x4 clubs as part of its community-first commitments.

Regional press inquiries and community partnership requests may be directed to the newsroom media contact.

← Back to Newsroom